Snapchat has long been a favorite app among teenagers, known for its disappearing messages, quirky filters, and streak-based engagement. But the introduction of My AI, the app’s built-in chatbot powered by OpenAI’s technology, has sparked concern among both parents and young users. While AI-driven chatbots are becoming more common across social media platforms, Snapchat’s integration has led to mixed reactions—especially regarding privacy, inappropriate responses, and the influence on young minds.

Snapchat launched My AI as a virtual assistant embedded within the app’s chat interface. It can answer questions, suggest activities, recommend places, and even chat like a human. Unlike traditional AI assistants like Siri or Google Assistant, My AI is designed to be more conversational and blend seamlessly into Snapchat’s social experience.

Snap users can customize My AI with a name and a Bitmoji avatar, making it feel like a real friend. However, it quickly became evident that the AI’s responses weren’t always appropriate for Snapchat’s young audience.

1) Privacy and Data Collection: One of the biggest concerns raised by parents is how much data My AI collects. Snapchat has admitted that the chatbot learns from user interactions and stores conversations to improve its responses. This has led to fears that the AI is gathering personal data from young users without fully explaining how that data is used or protected.

2) Inappropriate Responses: Some users have reported that My AI gives responses that are not suitable for children or teenagers. While Snapchat has placed content moderation filters, there have been cases where the chatbot provided misleading advice, engaged in questionable conversations, or failed to properly filter inappropriate topics.

3) Unwanted Influence on Teens: The AI’s casual and friendly tone makes it feel like another friend in a teen’s social circle. Some experts worry that this could blur the line between human and machine interactions, making young users overly reliant on AI for advice, entertainment, or even emotional support. Unlike real friends or parents, an AI chatbot cannot provide genuine care or nuanced guidance.

4) No Opt-Out for Free Users: Another frustrating aspect for users is that My AI is pinned at the top of their chat list by default—unless they pay for Snapchat+. Many have complained about being unable to remove it unless they subscribe to Snapchat’s premium service, raising concerns that the AI is being forced on users without consent.

In response to the backlash, Snapchat has emphasized that My AI follows strict guidelines to prevent harmful content. The company has also stated that it will continue improving safety measures and transparency, ensuring that parents and teens understand the AI’s limitations. However, many argue that the issues highlight the broader challenge of AI integration into social media—where engagement is prioritized over safety.

For now, parents are advised to monitor how their children interact with My AI and discuss the risks of AI-generated responses. Educating teens about digital literacy and responsible AI use is crucial as social media companies continue integrating AI into everyday communication.

Snapchat’s AI chatbot is just one example of how artificial intelligence is reshaping the way we interact online. Whether it becomes a helpful feature or a problematic intrusion remains to be seen.